How to easily and quickly verify an SEO/PPC offer. Is the plan presented by the agency likely to be implemented in your company? Delivering results is the undisputed key to success in any field of marketing. Simple assumptions, yet quite complicated to implement in practice. will respond well to your needs is very difficult to verify at the stage of the first talks with the agency, and sometimes also at the stage of the final selection. Can you protect yourself from making the wrong decision? Unfortunately, not one hundred percent. Fortunately, there are several ways that will increase the chance of a good forecast in the key issue, which is the implementation of the assumed goals by your SEO / SEM partner.
In the last article I wrote about various
Models of settlements with an SEO / PPC agency. However, even a billing model properly selected for an online store does not guarantee the implementation of the plan in accordance with your assumptions. Therefore, it is worth asking about a few basic issues already at the stage of talks with the agency. Especially: What is the overall Latest Mailing Database experience of the agency and its specialists? What is the main specialization of the agency? What experience does the agency have in your industry or working with the profile of your audience? What are the detailed settlement rules? How were the factors motivating the agency to develop the service and generate better results.
How will the progress of cooperation
Its effects be monitored? What actions will the agency take in a situation where the effects are below or above expectations? What commitment will cooperation with the agency require from you or your team? You should be especially careful that you did not receive the above information at the offer stage. Need to ask for basic information? Think HRB Directory about why before you move on to the next stages of talks with SEO/PPC specialists? Going deeper into the analysis of the offer, it is worth paying special attention to information that may indicate that the agency knows what it is talking about. Which, to put it simply, means that they have a better chance of achieving their goals better or faster than others.